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Our Strategy

?Building premium-quality performance vehicles is only half of the task. Connecting customers with these vehicles is equally important. 

The three brands of KTM AG demand top performance in all areas.

This especially includes our authorised dealers, who provide KTM and Husqvarna customers with nothing less than first-class service. So customer intimacy is critical to the success of the organisation. Every year the KTM AG invests heavily in growing this area through further development, training and optimisation of the services offered to our customers.

Every area of the business and each customer touch-point shows that the organisation truly lives and reflects the respective brands. Whether it is the sale of vehicles, clothing and accessories, premium performance parts or original spare parts. KTM AG insists on high levels of customer service - both in the workshops and showrooms, as well as with dealers providing advisory services and information on the many topics relevant to building an authentic motorcycle experience. A detailed understanding of the larger sales and marketing process is of vital importance - and through ongoing training, KTM provides internal staff with an ‘inside out’ perspective.

Commercial business development places the point of sale at the centre of the brand experience. The KTM AG remains in close contact with all dealers via the KTM and Husqvarna Motorcycles subsidiaries. This keeps us close to the action, in tune with developments and in touch with market progression, while allowing appropriate products and experiences to be provided through KTM and Husqvarna Motorcycles dealers.

In partnership with 31 international sales subsidiaries and two additional joint ventures in New Zealand and Dubai, KTM AG staff service and attend to over 2,000 dealers and importers worldwide on behalf of both KTM Sportmotorcycle GmbH and Husqvarna Motorcycles GmbH.

This ensures that all KTM and Husqvarna Motorcycles dealers have one valuable thing in common: each and every one of them lives the spirit of the brands at all times.

?Our structure

A solid structure is highly essential in maintaining a successful brand.

?KTM AG forms the ultimate parent of the KTM group.

The most important equity holdings of KTM AG are KTM Sportmotorcycle GmbH, Husqvarna Motorcycles GmbH, KTM Technologies GmbH, KTM Immobilien GmbH.

KTM AG with its registered office in Mattighofen produces and develops race-ready offroad and street motorcycles. The subsidiaries of KTM GROUP also include KTM-Racing AG and KTM Sportcar GmbH, among others.


Goals and Strategy

Since KTM’s foundation in 1953, the KTM AG has gained more than 60 years of expertise in the two-wheeled world.

Starting out as an offroad-only motorcycle producer, KTM AG progressed to be an innovative manufacturer of street motorcycles and now also premium sport cars.

Today, driven by the passion of its employees, KTM has already become the biggest European manufacturer, with a 9.6% market share in Europe and a 6.0% share in the US, as well as achieving one billion Euro annual turnover. To accomplish this vision, the company’s consistent long-term strategy is built on three pillars including brand, globalization and innovation.

The KTM AG’s corporate success is grounded in strengthening the core values of its two primary brands and communicating them appropriately. Every product will always deliver on the promise implicit in the READY TO RACE philosophy for KTM and PIONEERING SINCE 1903 for Husqvarna Motorcycles. Despite a marked brand contrast between the two brands, they share strong histories of success and innovation, while taking very different approaches. This new sibling rivalry within the KTM AG has benefitted both brands tremendously. The clearly differentiated profiles of the KTM AG’s brands and their continuity are mainstays of the group’s success. Having KTM AG products and related services used globally, and growing rapidly, is another important factor of the continued vision.

Geared for the future, KTM AG successfully markets products that were developed with a great deal of craftsmanship. With a long history and strong interest in motorsport, we constantly strive to develop our overall product range and to increase our competitiveness and penetration into global markets. We do this by identifying developing trends and defining new ones. Innovation and the highest development standards are crucial to achieving this vision.

The unveiling of KTM’s latest sports car, the KTM X-BOW GT4 model, proved that KTM AG is capable of developing and evolving new product ranges outside of its traditional core motorcycle business. The experience gained in terms of lightweight vehicle construction is invaluable in developing new vehicle concepts. Additionally, KTM AG intends to take a leading developmental role in electric powertrain innovation. The experience gained from our research project to develop an innovative high-power electric motorcycle in the KTM FREERIDE-E proved the potential of electric powertrains. Building on this research, KTM AG is developing technology that supports alternative forms of mobility in urban settings.